More umami. Less tradition.
KRAUTO rethinks fermented vegetables — louder, sharper and deliberately different from traditional organic aesthetics. Reduced typography, bold colour systems and a direct visual language create a brand built to stand out without feeling generic.
Developed as a flexible identity across packaging, labels, campaigns and digital applications. The goal: create a brand that feels less like heritage — and more like the next shelf favourite.
Independent brand concept. Currently available.
